Bridget Angear
Opinion
20 January 2023
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Bridget Angear, founding partner at craig+bridget describes how Baileys reversed a decline to become a Diageo star performer using an occasion-based strategy that worked across multiple markets and won silver at the 2022 IPA Effectiveness Awards .
Opinion
09 July 2017
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A great strategy can cause a big behavioural or attitudinal shift, achieved through communications, that solves a business problem for the client, says Bridget Angear. And planners have always dealt with these “upstream” issues.
